Skint was a hard hitting campaign to make people aware of the daily struggles and choices families living in poverty have to make. We created a game, where the player had to make the same tough choices the families do. The player would then have to tilt their device or use their mouse to keep the character upright. As the game progressed it becomes increasingly difficult to stay upright, capturing the struggles of life in poverty.

We worked with the talented Sarah Defriend for the illustrations and character animations getting the rough gritty feel needed. I was responsible for the creative direction and interface design. Scroll down to see more.

ClientBarnardo'sServicesArt Direction, DesignYear2014IllustrationSarah DeFriend