adizero challenge

Adidas TaylorMade Golf were looking to create a campaign for the launch of their new golf shoe the Adizero Tour. Claiming to be the lightest golf shoe ever developed, we created a game where the player had to guide the Adizero golfer over golf terrain, avoiding obstacles and see how far they could get before running out of energy. We also created a leaderboard with the top 10 furthest scores each receiving a pair of the Adizero Tour golf shoes.

I enlisted the help of the awesome Khanh Tu (r2v2) for the game mechanics, and the equally awesome Sarah Defriend for the illustrations and character animations. I was responsible for the creative direction, working closely with the team and client making sure our ideas were realised along with designing the interface. Scroll down to see more.

ClientAdidas TaylorMade GolfServicesArt Direction, DesignYear2013IllustrationSarah