adizero challenge

Adidas TaylorMade Golf were looking to create a campaign for the launch of their new golf shoe the Adizero Tour. Claiming to be the lightest golf shoe ever developed, we created a game where the player had to guide the Adizero golfer over golf terrain, avoiding obstacles and see how far they could get before running out of energy. We also created a leaderboard with the top 10 furthest scores each receiving a pair of the Adizero Tour golf shoes.

I enlisted the help of the awesome Khanh Tu (r2v2) for the game mechanics, and the equally awesome Sarah Defriend for the illustrations and character animations. I was responsible for the creative direction, working closely with the team and client making sure our ideas were realised along with designing the interface. Scroll down to see more.